The Marketer's Children
Information Technology Services Marketing Association
In this year’s ITSMA Services Marketing Budgets and Benchmarks Survey, most said that online marketing is the fastest-growing category of spending in their marketing budgets this year, yet only 36% have a marketing automation system in place.

Building a Marketing Funnel and Other Lead Management Tips
Information Technology Services Marketing Association
Everyone obsesses over the sales funnel, but have you created a marketing funnel to feed it? Here, Brian Carroll explains why you need a marketing funnel and offers four other tips for making B2B lead management more effective.

Revitalizing a Floundering BSC Workshop
waymark solutions
Workshop templates for your focus group to revitalize a floundering Balanced Scorecard. From "Key Performance Indicators - Developing, Implementing and Using Winning KPIs."

The Bigger Picture: Enterprise Risk Management in Financial Services Organisations
The Economist
This Economist Intelligence Unit report that explores the evolution of enterprise risk management (ERM) and risk practices among financial services companies.

How Much Time Should CEOs Devote to Customers?
HBS Working Knowledge
For many corporations, actual customer expertise is typically a mile wide and an inch deep. Here's why every CEO should spend at least 10 percent of his or her time thinking about, talking to, and steering the organization to the customer.